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Sports Marketing: A Strategic Perspective. Matthew D. Shank, by Matthew D. Shank
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Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport.
- Sales Rank: #11501309 in Books
- Published on: 2013-03-01
- Original language: English
- Number of items: 1
- Dimensions: .39" h x .39" w x .39" l, .0 pounds
- Binding: Hardcover
- 480 pages
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